Baked Bingo

It’s Never Been This Baked

Baked Bingo was a campaign we launched during the month of April 2025. In celebration of 420, we created a gamified shopping experience for our customers to save big, win prizes, and get high on great deals. Baked Bingo was a bingo card containing 25 spaces intended to drive traffic, repeat visits, and increase AOV in ways that led the customer to prizes.

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Ideation & Layout Planning

Our ideation/planning phase began with my fellow designer, Sarah Smith, and I choosing colors, typefaces, design styles, layout, and textures for the final bingo card and campaign collateral.

We gravitated towards a retro, risograph texture, playing with color, transparency, and finish.

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Design & Print

The card was designed to fold into a 2” x 3” booklet, small enough to fit in your wallet. The booklet unfolds into the larger bingo card with all legal language and game rules/prizes to be found on the back.

We wanted the design to feel retro and charismatic, utilizing bright colors and bold typefaces.

Once final designs and layout had been determined, our card was sent to print.