CANNAQUEST SUMMER 2024
CANNAQUEST SUMMER 2024
ILLUSTRATOR & DESIGNER:
PROJECT DIRECTOR:
DESIGNER:
What Is CannaQuest?
Cannaquest was a campaign we launched to generate new & returning customers, increase AOV, and gain momentum heading into the summer.
How To Play
1. GRAB GOODIES, GAIN STAMPS
Collect stamps to qualify for discounts & win prizes!
2. COMPLETE A QUEST, COLLECT YOUR OFFER
Conquer “Quests” to unlock penny-priced products, hefty discounts, and exciting goodies.
3. STACK UP STAMPS, RACK UP DISCOUNTS
The first CannaQuesters to hit the 100, 115, 135 and 161 stamp milestones will secure the prizes and scoop up incredible deals throughout the journey!
4. HOW TO REDEEM:
Once you have completed a tier, managers will sign next to the completed section on pages 2-3.
Once signed, you must send a photo of the signed page to cannaquest@nativerootscannabis.com.
Prizes are given on a first-come, first-served basis.
Ideation , Planning , & Designing
01.
Jan. 2024
Plans for Cannaquest 2024 begin with ideating, illustrating, and designing. I designed the campaign’s main typeface, branding, characters, design elements, and illustrative pages.
Sarah Smith put the booklet together and designed the page layout.
Cannaquest Characters
Cannaquest Characters
Cannaquest Title for Cover
Cannaquest Hand-Drawn Typeface
Illustrations for Map Page
In-Store Standee 1
In-Store Standee 2
In-Store Standee 3
02.
May 10, 2024
REC
Colorado
Cannaquest begins for our REC locations! Partnering with 19 different cannabis brands, a trailblazing adventure across Colorado encouraged customers to shop, save, and earn rewards all summer long!
Game Active:
4.10.24 - 7.10.24
Promotions Live:
4.10.24 - 7.31.24
Book Cover
Illustrative Page After Cover
Map Page
Stickers for Sticker Page
Illustrative Page Before Back Cover
03.
Promotional Collateral
Digital
Print
Digital & Print collateral I designed for the campaign. Work includes: Email/SMS, In-Store Print & Digital Collateral, Social Posts, Animations, Video, Influencer Gift Box, Campaign T-Shirts
Email & SMS Teaser
Website Teaser
In-Store Roku Teaser
Web Launch Banner
Web Launch Ad
Out Front Magazine & Rooster Magazine Print Ad
Out Front Magazine - Digital Ad
In-Store Standee 1
In-Store Standee 2
In-Store Standee 3
In-Store Mini Standee 1
In-Store Mini Standee 2
Cannaquest T-Shirt Front Design
Cannaquest T-Shirt Back Design
Cannaquest Tee's
Website Homepage Video for Launch
Social Post Animation for Launch
Influencer Goodie Box
Influencer Campaign Launch Invite